ImpactArt: A New Office Design Trend
Did you know? Integrating art in the workplace isn't just about aesthetics; it's a powerful tool for boosting employee performance and morale!
The office, once known for cubicles and fluorescent lights, is experiencing a timeless reimagining. Today, it's a canvas for creativity, a space where art and commerce intertwine to create inspiring and productive environments. As organisations strive to build strong brands and foster innovative cultures, commercial interior design is evolving rapidly, with purposeful art playing a pivotal role in shaping corporate identity.
What is having art in the workplace really about?
This new office design trend of having ‘Art with Purpose’ has a dual motive. First, organisations have started seeing workplace design as a strategic tool to communicate brand values and craft a compelling narrative that vividly tells the brand's story. By incorporating ImpactArt into their office design, organisations are making powerful statements about their culture, mission, and commitment.
In addition to incorporating art into their spaces, forward-thinking organisations are also embracing sustainability by upcycling construction waste into stunning design pieces.
Let’s now look at how it works in an organisation;
REFLECTING Brand Identity
Art can visually embody a company's ethos and help tell its brand story. A tech startup might choose bold, abstract pieces to reflect its innovative spirit, while a financial institution could lean towards classic, minimalist works to convey stability and trust.
ENHANCING Employee Well-being
Studies have shown that art can reduce stress, boost creativity, and improve overall job satisfaction. By curating art that resonates with employees, organisations can create a more positive and engaging work environment.
INSPIRING Innovation
Art can stimulate thought and spark new ideas, helping employees connect with the company’s mission. By exposing employees to diverse artistic styles and perspectives, organisations can foster a culture of innovation and creativity that aligns with their brand values.
Examples of companies that have successfully incorporated art and upcycling into their workplace design
Akamai:
A striking portrait of Akamai's founder, Daniel Lewin, crafted from recycled materials, symbolises the company's commitment to sustainability and innovation. This powerful artwork is not only a powerful memorial to Lewin but also a striking piece of art that has become a focal point of the office space. It is a constant reminder of the Akamai's history, values, and commitment to a sustainable future.
Epicor:
A unique abstract artwork that adorns Epicor's office space. Crafted from repurposed metal scraps, PET panel offcuts, and carpet remnants, the piece transforms industrial waste into a visually striking depiction of windmills and flowers. This artistic expression serves as a tangible representation of Epicor's dedication to environmental responsibility, inspiring employees and visitors alike to embrace creativity and resourcefulness. By repurposing discarded materials, Epicor cultivates a culture that values both aesthetic beauty and ecological consciousness.
William Grant & Sons (WGS):
A monumental mural constructed entirely from 8,000 recycled bottle caps. This innovative artwork serves as a powerful visual representation of WGS's commitment to sustainability and circular economy principles. The bottle cap mosaic is more than just an aesthetic enhancement; it's a conversation starter and a tangible demonstration of the company's dedication to environmental responsibility. The intricate design combined with WGS brand identity, transforms discarded waste into a stunning piece of art. This creative approach not only added value to the beauty of WGS’s office but also earned WGS prestigious recognition, including the International Property Award for Best Office Interior Design.
What’s next?
As the world becomes increasingly visual, the integration of art and upcycling in commercial interior design is becoming the norm. By creating spaces that are both inspiring and sustainable, forward thinking companies are strengthening their ability to attract top talent, foster innovation, and contribute to a better future.
It's time to reimagine the workplace.
Want to know how art can be your canvas for building a thriving business and a purpose-driven brand?
